Description:

Hosted By: Lou Rosenfeld

When designing digital experiences for adults, we focus on the "destination," making sure our users can complete key tasks as quickly and efficiently as possible. When designing for kids, however, we get to focus on the "journey", and all the adventure and excitement that come from the experience itself.

What if we were able to mix it up a little, and introduce some of these "journey" ideas into our designs for adults to create more interesting experiences? In this webcast presented by Deb Gelman author of Design for Kids, we will identify techniques from designing for kids that we can apply to adult audiences to increase satisfaction and engagement. Specifically, we'll talk about how kids and adults respond to the following:

• Conflict
• Response
• Investment
• Action
• Flow

Participants will come away with an understanding of the principles of designing for kids, and techniques for incorporating these principles for adult audiences as well

About Debra Gelman

Debra Gelman is a researcher, designer and strategist in the field of interactive children's media. She creates sites, apps and virtual worlds for clients including PBS Kids Sprout, Scholastic, Crayola, Pepperidge Farm, Campbell's Soup and Georgia Public Television. Deb led the research and design of Planet Orange—a site designed to teach 1st through 6th graders financial literacy—which won a USA Today Education "Best Bet" award.

Deb holds undergraduate degrees in Visual Media and Psychology from American University, and a Masters in Information Design and Technology from Georgia Tech. She lives in the Philadelphia area with her very patient husband and her precocious daughter, who wants to be a princess paleontologist when she grows up. Twitter: @dgelman

About Lou Rosenfeld

Lou Rosenfeld is founder of Rosenfeld Media, a leading source of user experience books and expertise. He is an author of the best-selling Information Architecture for the World Wide Web (O'Reilly; 3rd edition 2006) and Search Analytics for Your Site (Rosenfeld Media, 2011), co-founder of the annual Information Architecture Summit and the Information Architecture Institute, and a former columnist for Internet World, CIO, and Web Review magazines. As a consultant, he's helped AT&T, Ford, PayPal, Caterpillar, and many other large, highly-political organizations grapple with their information headaches.