All the factors listed in the previous section have contributed to the surge in no-code tools, apps, and platforms. Tech companies are realizing the need to empower employees of all levels, technical or not. And organizations are discovering they must provide employees the power to move at the speed needed to survive in this digital world. 

The answer: tools that allow all employees to act on their ideas and generate solutions faster. Hence the explosion of accessible technology like no-code apps and platforms. This tech revolution, driven by business needs and fueled by innovative technology, is transforming what it means to build websites, software applications, workflows, and mobile apps.

The tech industry is shifting. 

Tech companies like Bubble, Webflow, Airtable, and Shopify are removing barriers by eliminating the need to know code. Doing so opens up entirely new possibilities for employees and organizations. Large, multi-billion dollar companies like Amazon, Google, and Microsoft are all joining the no-code movement in order to empower more workers through easy-to-use, accessible technology. 
No-code is seen as the second revolution in computing because it is democratizing software and the internet. The tech industry sees the importance of making tech accessible for all, bringing forth a shift in how technology is created, marketed, and used. 

Tech is no longer reserved for usage by those with coding knowledge, computer science degrees, or intensive training. Organizations like Makerpad, recently acquired by no-code tool Zapier, are on the forefront of helping workers better understand how to harness the power of no-code tools through simple videos and tutorials.
What No-Code Experts Say
“What low-code and no-code do is democratize forward motion. This is good news all around—it’s a massive win for inclusivity. The gates are lifted, and digital literacy is available to all thanks to the accessibility and simplicity of drag ’n drop.”
“No-code allows us to work in natural human languages to create the applications that the modern world demands, all in a faster and more cost-effective way than ever before. By investing in no-code and letting these platforms translate ideas into code for us, anyone can become a programmer.”
“Visual Development tools like Bubble, Webflow, Zapier, Integromat, Airtable, Notion, Coda, and others are used to build stuff that one could only build by writing, hosting, and maintaining a whole lot of code in the absence of these tools.”
Arpit Choudhury
Content and Community Strategist at Hightouch

Relying on developers and IT resources is an unsustainable practice. 

A domino effect is happening across industries, sectors, and countries. Organizations are realizing that relying on the IT department and developers to drive, create, and maintain projects and initiatives is an unsustainable practice. 

Of the worldwide working population of 3.3 billion people in 2019, there were about 24 million software developers. That’s less than 1% of the worldwide working population. This equates to massive competition in hiring developers, as well as an overall lack of access to highly skilled coding experts. There just aren’t enough developers and IT professionals available to keep up with the demand from organizations. 

Hence the rise of no-code tools. These are meant to support developers and IT professionals, not replace them. In fact, 56% of our survey respondents who know how to code use no-code tools in their current tech stack.  No-code tools provide a way to improve the abilities of non-technical workers through this accessible technology, freeing up IT and developers to focus on larger, more complex initiatives. The tech industry has seen the gaps in the workforce, and many are busy building creative, no-code tools to support the need for speed, agility, and adaptability in the workplace. 
What No-Code Experts Say
“Often referred to as part of the ‘citizen developer’ movement, low-code and no-code tools provide non-developers with the tools to quickly and easily execute IT projects, such as building custom business applications. With easy-to-use interfaces and simple drag and drop functionality, low code tools make complex IT procedures much easier. These would have previously required specialist knowledge and would have taken months, even years, to progress from conception to completion.”
“This is the essence of the no-code trend: software that empowers general business users to create things that previously only specialists could produce. Today’s no-code tools give non-technical professionals the power to create websites, databases, workflows, integrations, mobile apps, web apps, chatbots, voice assistant skills, and more. This category of products is called no-code because previously you had to be a developer programming with code to build any of these.”
Scott Brinker
VP Platform Ecosystem at HubSpot
“Businesses need to quickly adapt and pivot to those changing customer or market needs. Meeting those needs requires a no-code, self-service tool that they can configure for their specific purposes. Employees are empowered with self-service technology solutions, rather than the top-down, IT-driven solutions.”
Kathryn Loheide
SVP of Marketing at Formstack

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